Why We Do Business.

An excited guy holding a laptop and pointing at the screen

What a year 2021 has been so far!

Amidst the craziness of this year, here’s some exciting news for you: We’re kicking things off with new content as we launch our blog. Catch a glimpse into who we are and why we do what we do. Plus, you’ll get some handy tips and tricks along the way. Come along for this journey with us!

However, there is one vital question that needs addressing first, which is: Why do we do business?

We’re living in a time unlike any other. Okay, so every generation has probably uttered those words, it’s as true for them as it is for us in many aspects. We’ve come a long way since the invention of the wheel…


Imagine being a farmer in 1703. You’d get up at the crack of dawn to dig, dig, and more digging; sweaty, back-bending labour each day, until the night. Until one day, some fancy chap with a slick-looking moustache tells you about a ground-breaking invention – literally. How using a revolutionary new horse-drawn seed drill could save you incredible amounts of time and energy during cultivation. (Thank Jethro Tull – pioneer of agricultural mechanisation – for that).

This would’ve been completely mind-blowing!

You’d remark to your kids about how absurd the current times were – like none before. Saying their generation is doomed because, back in your day, kids looked at hard work dead in the eye and weren’t afraid of it!  Ironically enough, not much has changed because we’re still dealing with constant changes…

So, what makes this generation’s challenges different from those times before? Without question, it must be the speed of development in all fields, not only agricultural.

The digital age is in full swing and rocketing every year. Automation, information, resources, and solutions now lie in the palm of your hand, and anything is just a few clicks away. Some have taken this reality into their stride, while others remain lost in the wake of a dramatic rate of change.

It’s getting harder and harder to keep up if you aren’t in the loop!


Our circumstances are rare because they’re propelled by digital data, innovation, software, and portable technologies. Everything now runs at x1000 speed, multiplying each year, leaving us with nowhere to go but forward. So, in the spirit of moving forward, we’re committed to moving forward with you.

We want you to keep winning in life!

We do business to help you and others adapt to these ever-changing times. Offering accessories, services, and affordability to improve your everyday life. We aim to keep our customers informed by sharing our knowledge and ideas, committed to supporting your experiences with augmenting products, and empowering others to join us in this pursuit with fearless determination!

If we achieve things only for ourselves, that’s a quick trip to destination disaster. South Africa is our home – and all the people that live here – are our people. It’s time to unite and become the country we have the potential to be. One where we uplift one another, and that’s rich with opportunity for all citizens, regardless of your race or religion.

There’s no turning back now, join us as we navigate through this adventure.

We’re ready for what comes next.

Are you…?